South Australia — an Untapped Tourist Destination

Australia has enjoyed a booming tourism industry for decades now, as people come from far and wide to see iconic landmarks such as Uluru, the Great Barrier Reef, the Sydney Opera House, Kakadu National Park and the Twelve Apostles. But there are many Australian gems that remain relatively untouched by the tourism industry — places like South Australia. If you’re thinking about coming to Australia for a visit but want to avoid the bustling tourist crowds, here are all the reasons you should consider coming to the quieter, yet equally as fabulous, South Australia.

Food and wine

If you love gourmet food and world-class wine, you’ll love South Australia. Barossa, McLaren Vale and Coonawarra are just a few of the big wine-producing regions close to Adelaide that are home to more than 200 cellar doors. If you’re coming to Australia with plans to go on a wine tour, you won’t have any troubles finding one that will ensure you get a taste of your favourite wine.

Local markets that can be found all over South Australia are ready to give you a taste of their fresh produce and locally baked pies and cakes that will have you searching for more. Do you consider yourself to be a bit of a foodie? Restaurants, cafes and bistros can be found all across the state that deliver everything from hearty, home-style meals to original culinary creations.

Aboriginal culture

The land that is now called South Australia has a very rich Aboriginal history that dates back more than 40,000 years. Adelaide is the traditional land of the Kaurna people, and the city is chock-a-block with museums, galleries and Adelaide tours devoted to Kaurna art and culture. Start your tour off at the Tandanya National Aboriginal Cultural Institute to check out art, yidaki (didgeridoo) and dance performances, and then head over to the South Australian Museum to get a look at the largest and most significant collection of Aboriginal material in the country.

If you have more time, head to the Coorong Wilderness Lodge to take a guided bushwalk through the land of the Ngarrindjeri people, or head all the way up to the Flinders Ranges to catch of glimpse of some authentic, ancient Aboriginal rock art.


There are so many annual festivals in South Australia that it has been dubbed the “Festival State”. If you can, try to book your holiday to coincide with some popular art and cultural festivals such as the Adelaide Festival, the Adelaide Film Festival, the Cabaret Festival, the WOMADelaide World Music Festival, the Adelaide Fringe and the Feast Festival.

Wildlife viewing

No trip to Australia is complete until you’ve seen some of the nation’s unique wildlife, and it is really easy to catch a glimpse in South Australia. From native kangaroos, wallabies and koalas roaming free on Kangaroo Island to giant pandas at the Adelaide Zoo, you are sure to see something special. If you have time, be sure to check out one of the many wildlife parks in South Australia as well, such as the Cleland Wildlife Park, the Warrawong Wildlife Sanctuary or the Gorge Wildlife Park.

There are so many fantastic places to visit in Australia, and South Australia is definitely worth considering. Whether you want food and culture or fun and adventure, you can find it all in this beautiful state.

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