Boutique owner Dana Lenko is one of the organisers of Look.Stop.Shop, a late night shopping party in Flinders Lane that was held in July this year. The special event, which ran from 5 to 9 pm on Thursday nights, allowed the retailers in Flinders Quarter put together a packed program of events and freebies.
The shopping evening featured giveaways, great offers, and exclusive experiences, as well as an opportunity for people to look ahead to the next season. Lenko said that she wanted to be involved because Flinders Quarter has a rich history and a wealth of talent. Lenko said that it was a great chance to showcase the work of independent Melbourne designers.
According to Lenko, the evening featured major discounts, giveaways, and free gifts with purchases. There were also lucky dips, drinks, and even a pizza party. As for those concerned about the cold weather, Lenko said that the organisers provided plenty of heating and cover for the shoppers.