Hotels Targeting the Teen Market

According to The Star, more and more hotels are targeting teenagers, recognising their powers of persuasion over parents. As families struggle to entice teens to holiday with them or find ways to keep them entertained, hotels such as Scotland’s Gleneagles Hotel are offering drawcards for teens to come and stay.

The five star hotel offers “teen rooms”, complete with PlayStations, iPod docks and teen-related amenities. Rooms are located alongside “parent rooms” but are separate, offering both parties privacy.

The Four Seasons Marrakech in Morocco has seen success in its Young Adult Centre, which offers a place for 13 to 17-year-olds to hang out and watch movies, play video games and play pool.

Australia is also taking note, with the Marriott chain planning on hiring virtual “teen concierges”, who through social media will suggest travel tips for their contemporaries staying in accomdoation located in, Melbourne, Sydney, Gold Coast and Brisbane. Some hotels will even offer on-site teen concierges during peak times.